60 East 42nd Street - Suite 2316
New York, NY 10165
Ph - 818.487.2090
Fx - 818.487.4501
To be in-the-loop for information regarding future MCMA events, contact us at: email@example.com
Connect with us on:
Join us for a blockbuster program at the final luncheon of the MCMA 2014-2015 season
Moderator & Presentation of Survey Results:
Joe Furgiuele, President, FCI
Panelist: Liberta Abbondante, SVP Consumer Marketing, Hearst Magazines
Panelist: Alec Casey, Head of Circulation, Bloomberg BusinessWeek
Panelist: John Reese, VP Consumer Marketing, Bonnier Corporation
We’ll present the tabulated results of our Member Survey, gauging the sentiment of our Publisher-Members, including:
- Overall sentiment – now and compared to prior years
- Biggest challenges – have they changed since we first asked?
- Launch activity – Up or down?
- Major Sources of Acquisition – How healthy are they? Any new ones?
- Renewals / Billing / Gift – How are they performing? Compared to prior years?
- Digital – Boom, bust, or bumbling along?
- Social Media – Overheating or overrated?
… Plus lots more
And our Panel of experts will add perspective, insight and real-world experience, as they discuss the results, adding context and pragmatism to the issues, challenges, and opportunities evidenced in the survey and from their own practice – our discussion shall seek to discern and dissect the dynamic and demanding changes in our industry.
Our Panel brings a wealth of experience and perspective from careers and current assignments that comprise the full complement of Magazine (& Newspaper) Publishing – from blockbuster single titles that dominate their audience segment, to assemblages of vertical-interest titles that define their individual niche. These executives live and breathe the marketing challenges facing our industry on a daily basis – in print, online, and in myriad digital formulations. Join us as we close-out the year on a sound footing, assessing the industry’s challenges and setting our collective sights on the progress required to propel us forward.
Vendors – Generate Good Will with Your Publishing Clients – Register Both You and a Publisher for a Total of $100
(Payment will be collected at the door on May 20th)
(1) Click on button below
(2) DOWNLOAD PDF FORM from your browser window
(3) open & complete the PDF
(4) Save and return via e-mail to : firstname.lastname@example.org
Wednesday, May 20th, 2015
Time: 11:30 a.m. to 2:00 p.m.
The Princeton Club New York
15 West 43rd Street
(between 5th and 6th Avenues)
New York City