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February MCMA Luncheon

Join us on Feb 18th for a deep dive into the world of e-mail newsletters. Whether or not your brand utilizes newsletters as an audience development tool, ad revenue stream, content marketing vehicle or to increase web traffic, newsletters are pervasive and critical to the brand.

We invite you to join us at CaVa Brassiere, 310 W. 44th, for a morning session hosted by Joshua Storch, Director of E-mail Operations at Haymarket Media, in which we will delve into the fundamentals of e-mail newsletters.

Joshua Lee Storch
Director of E-mail Operations
Haymarket Media, Inc.


Discussion topics include:

  • Email Sign-ups/Opt-ins
  • Metrics
  • Frequency
  • Managing lists and fatigue
  • Best practices
  • Challenges

We encourage audience participation and Q&A. If there is a specific newsletter topic you would like to hear about at the breakfast, please email Edelyn Sellitto at

Wednesday, February 18, 2015
Breakfast will be served. Limited Seating.

CaVa Brassiere
310 West 44th Street
(between 8th & 9th Avenues)
New York, NY 10036

Please register by February 16th as space is limited.