MCMA
60 East 42nd Street - Suite 2316
New York, NY 10165
Ph - 818.487.2090
Fx - 818.487.4501
info@the-mcma.org

To be in-the-loop for information regarding future MCMA events, contact us at: addmetoyourlist@the-mcma.org


Connect with us on:


Join us for a blockbuster program at the final luncheon of the MCMA 2014-2015 season

Moderator & Presentation of Survey Results:
Joe Furgiuele,
President, FCI
Panelist: Liberta Abbondante, SVP Consumer Marketing, Hearst Magazines
Panelist: Alec Casey, Head of Circulation, Bloomberg BusinessWeek
Panelist: John Reese, VP Consumer Marketing, Bonnier Corporation

We’ll present the tabulated results of our Member Survey, gauging the sentiment of our Publisher-Members, including:

  • Overall sentiment – now and compared to prior years
  • Biggest challenges – have they changed since we first asked?
  • Launch activity – Up or down?
  • Major Sources of Acquisition – How healthy are they? Any new ones?
  • Renewals / Billing / Gift – How are they performing? Compared to prior years?
  • Digital – Boom, bust, or bumbling along?
  • Social Media – Overheating or overrated?


… Plus lots more

And our Panel of experts will add perspective, insight and real-world experience, as they discuss the results, adding context and pragmatism to the issues, challenges, and opportunities evidenced in the survey and from their own practice – our discussion shall seek to discern and dissect the dynamic and demanding changes in our industry.

Our Panel brings a wealth of experience and perspective from careers and current assignments that comprise the full complement of Magazine (& Newspaper) Publishing – from blockbuster single titles that dominate their audience segment, to assemblages of vertical-interest titles that define their individual niche. These executives live and breathe the marketing challenges facing our industry on a daily basis – in print, online, and in myriad digital formulations. Join us as we close-out the year on a sound footing, assessing the industry’s challenges and setting our collective sights on the progress required to propel us forward.

 

Vendors – Generate Good Will with Your Publishing Clients – Register Both You and a Publisher for a Total of $100
(Payment will be collected at the door on May 20th)

(1) Click on button below
(2) DOWNLOAD PDF FORM from your browser window
(3) open & complete the PDF
(4) Save and return via e-mail to : info@the-mcma.org

Date:
Wednesday, May 20th, 2015
Time: 11:30 a.m. to 2:00 p.m.

Location:
The Princeton Club New York
15 West 43rd Street
(between 5th and 6th Avenues)
New York City


Luncheon Sponsor:

 

 

 


Important Messages