MACMA Member Only Recorded Webinar Library

Pivoting to a Membership Model
Recorded:  Friday, October 13, 2023

Membership models almost always outperform straight subscriptions for acquisition, engagement, and retention. Why? And how can you take your brand to that next level?
The Media, Audience and Content Marketing Association offered a webinar to address this and so much more about the rise of membership models.

Hear from industry experts with decades of experience in media, publishing, subscription box, membership, and marketing, who will outline the process for and benefits of pivoting to a membership model. They’ll address subjects like:

• Why/how is membership different/better than a subscription?
• Do you have the content it takes to make the pivot?
• Bundling and pricing.
• Acquisition and retention.
• Engaging members and promoting new content.

You’ll hear from Bill Dugan, Editor & Publisher for Food Gardening Network and GreenPrints, and SVP of Mequoda* and Dave Fiegel, Retention Marketing Manager at Annie’s Publishing**, where he works with a variety of print and digital products. Moderated by Ken Smith, director of partner services at SFG. For more information on our speakers, PLEASE CLICK HERE.

Get ready to learn how to take your brand to next level, enhance consumer engagement and increase retention by pivoting to a membership model.  The membership model works for both direct to consumer and B2B brands looking to elevate their brands.

Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023

Are you ready to revolutionize your lead generation efforts and accelerate your business growth? Join us for an exclusive webinar where we unveil the most effective lead generation strategies and tools that can take your marketing to new heights.

In today's dynamic business landscape, mastering lead generation is no longer an option—it's a necessity. Our webinar, "Lead Generation: Best Practices and Tools," is tailored to provide you with actionable insights that will help you attract, convert, and nurture high-quality leads.

Key Highlights Covered:

• Target Audience Identification
• Effective Content Marketing
• Lead Capture Mechanisms
• Lead Nurturing Strategies
• Analytics and Optimization

Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023

Are you struggling to discover innovative ways to connect with your target audiences and drive meaningful engagement and new revenue models? Look no further! We have an engaging webinar tailored just for you.

We are delighted to present Lindsey Griffith, Manager of Data Technology at Endeavor Business Media, who will share her invaluable insights and success story on utilizing a Customer Data Platform (CDP) to transform unknown audience members into known prospects. By leveraging content consumption patterns and channel preference data, Lindsey has spearheaded targeted and personalized audience development and monetization initiatives, revolutionizing her organization's revenue model and driving remarkable growth.

Whether you are a publisher, audience marketer, or industry professional, this webinar is a must-attend event to gain valuable insights and learn from real-world experiences.

Don't miss this opportunity to discover how Lindsey Griffith, in partnership with a CDP, has transformed her organization's revenue model, achieved growth, and differentiated Endeavor’s brands in the B2B publishing industry.

ABOUT OUR SPEAKER:
Lindsey Griffith is a dedicated and innovative Manager of Data Technology with a passion for transforming businesses through cutting-edge technology and data-driven insights. Since joining Endeavor Business Media in 2019, her focus has been on the strategic implementation of Customer Data Platforms, as well as launching exceptional products and services that harness the power of artificial intelligence and personalization. Her expertise lies in understanding the intricate connections between data and customer experience and utilizing this knowledge to drive growth and success for both her team and the company. As a forward-thinking leader, she is committed to staying at the forefront of technological advancements to ensure the delivery of unparalleled results for clients and businesses.

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023

Third party cookies are going away. GA4 is replacing legacy Google Analytics. There has never been a single, more powerful moment to harness the potential of your first party digital audiences. Join us as we discuss how.

SPEAKERS:
Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital